For Email Newsletters, a Death Greatly Exaggerated

David Carr

THE MEDIA EQUATION 

“Email is dismissed as something old people use,” said Gideon Lichfield, global news editor at Quartz. “But in the past few years, we have started to see email as a peer to publishing platforms like Twitter, Facebook and the web, one that has its own strengths and weaknesses that we are starting to figure out.”

Quartz’s daily email goes to 75,000 subscribers, about half of whom open it. “It is a not a huge audience, but it is a very dedicated and valuable one,” Mr. Lichfield said. “The email newsletter has a sponsor and makes money.”

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How TinyLetter Is Making Us Fall In Love With Email Again

By Rebecca Greenfield

In a post-email world, where our inboxes have turned into cesspools of responsibility, the Internet newsletter--against all odds--has made a comeback.
From projects like Listserve and Miranda July's We Think Alone to more personal curations like Rusty Foster's Today in Tabs and Alexis Madrigal's 5 Intriguing Things, people are, on purpose, inviting more email into their lives.

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