Armenia's global online campaign for good news

Two decades after the collapse of the USSR, Armenia is forging closer links with Russia to boost its economic fortunes. The country is also calling on the millions of its citizens who live abroad to publish positive stories about the nation on the internet, hoping to influence foreign investors, as well as promote tourism. The BBC's Business Correspondent Russell Padmore reports on the global Armenian publicity campaign.

https://audioboo.fm/boos/2452583-armenia-s-global-online-campaign-for-good-news#t=0m36s

Armenia in global publicity drive

By Russell Padmore
Business reporter, BBC World Service

Where in the world is Armenia? It's a question that the country's President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilise the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Entitled the One Armenian, One Article campaign the idea is to get expatriates to write positive stories about the country. President Sargsyan and others behind the publicity drive say their country needs a higher profile, because many people struggle to recall anything about the nation.

http://www.bbc.com/news/business-28974770